LynixSIM
    Trade Access

    LynixSIM Brand System

    Official Brand Guidelines

    The official visual identity system for LynixSIM, including typography, colours, iconography and installer-ready branding.

    LynixSIM

    Logo system

    Official LynixSIM logo styling

    01

    LynixSIM

    LynixSIM

    Typography

    Use Geologica and Outfit only

    02

    Geologica

    Outfit is used for body copy, labels and UI text.

    H1/H2 = Geologica 500
    H3-H6 = Geologica 600
    Body copy = Outfit
    Never use Russo One

    Colour palette

    Official LynixSIM colours

    03

    Brand Navy

    #121C2C

    Primary brand, dark surfaces, sidebars

    Brand Cyan

    #11C0D4

    Links, focus rings, highlights

    Brand Gold

    #F7C32A

    CTAs, rewards, callouts

    Dark Background

    #0E1726

    Hero and trade portal background

    Dark Card

    #1A2438

    Trade cards and elevated surfaces

    Trade Card

    #1E293F

    Logged-in portal cards

    Network colours

    SIM network badge colours

    04
    EE
    #00A39E
    Vodafone
    #E60000
    O2
    #0028A0
    Three
    #333333

    App icon

    The icon should use the hex mark only

    05
    340px
    Use a 1024×1024 export for App Store Connect
    No transparency in final App Store uploads
    Never place text inside the app icon
    Use the Brand Navy background with cyan glow
    Keep the hex large and central

    Export sizes

    Ready-to-use icon exports

    06
    260px
    180px
    120px
    86px
    58px

    Brand strategy

    Mission, vision and positioning

    07
    Mission: make SIM connectivity simple, reliable and commercially valuable for gate, intercom and access control installers.
    Vision: become the trusted connectivity platform for trade-installed access, security and automation devices across the UK.
    Values: reliability, clarity, installer-first support, professional delivery and recurring value.
    Positioning: a premium telecom software platform for installers, not a generic consumer SIM product.

    Audience

    Who LynixSIM is built for

    08

    Primary

    Gate, barrier, intercom and access control installers who supply SIM-connected hardware.

    Secondary

    End users, facilities managers, property teams, estates and businesses using SIM-connected devices.

    Trade partners

    Installers who want to use LynixSIM logos, badges and product language in their own material.

    Tone of voice

    Clear, confident and installer-friendly

    09

    We are

    Clear
    Practical
    Professional
    Technically credible

    We are not

    Cheap or gimmicky
    Overly corporate
    Full of telecom jargon
    Vague or fluffy

    Taglines

    Approved messaging examples

    10
    Connect. Install. Earn.
    Smarter SIMs for trade installers.
    Multi-network SIMs built for intercoms.
    Built for gate and intercom connectivity.
    Install SIMs. Earn recurring revenue.
    Reliable SIM connectivity for access control.

    Logo misuse

    Protect the LynixSIM identity

    11

    LynixSIM

    ✕ Do not stretch the logo

    LynixSIM

    ✕ Do not recolour the mark

    ✕ Do not rotate the hex

    LynixSIM

    ✕ Do not use Russo One

    LynixSIM

    ✕ Do not add heavy effects

    LynixSIM

    ✕ Do not place on busy imagery

    Clear space

    Give the logo room to breathe

    12

    LynixSIM

    Minimum clear space equals the visual height of the hex mark.
    Minimum digital full-logo width: 160px.
    Minimum print full-logo width: 35mm.
    Use icon-only when space is limited.

    Gradients

    Approved gradient and elevation system

    13

    Primary gradient

    #121C2C → #1F2D49

    Hero gradient

    #0E1A2E → #18253B → #0A4955

    Accent gradient

    #11C0D4 → #F7C32A

    Cyan glow

    0 0 40px rgba(17,192,212,0.2)

    Gold glow

    0 0 30px rgba(247,195,42,0.3)

    Elegant shadow

    0 20px 60px -10px rgba(18,28,44,0.1)

    Visual style

    Imagery, iconography and graphical elements

    14

    Photography

    Real installer environments, gates, intercoms, access control hardware and clean technical lighting.

    Iconography

    Simple line icons, rounded strokes, cyan highlights and telecom/device references.

    Shapes

    12px base radius, hex motifs, dark panels, white cards, subtle glows and restrained gradients.

    Applications

    How the brand appears in real materials

    15

    LynixSIM

    Premium installer partner card

    Business card

    LynixSIM

    Letterhead

    LynixSIM

    Joe Bloggs
    Managing Director

    Email signature

    LynixSIM

    Social post

    LynixSIM

    LinkedIn banner

    Installer flyer

    LynixSIM

    PowerPoint template

    Trade badge

    LynixSIM

    Van decal concept

    Trade usage

    Rules for installer and partner usage

    16

    Approved

    Use official LynixSIM logo files.
    Use approved installer badges.
    Reference LynixSIM as the connectivity provider.
    Use approved screenshots and product wording.

    Not approved

    Do not imply ownership of LynixSIM.
    Do not recolour or distort the logo.
    Do not create unofficial marks.
    Do not use deprecated Russo One styling.

    Brand portal

    Recommended downloads for /brand

    17
    Primary logo SVG
    Primary logo PNG
    Icon-only SVG
    Icon-only PNG
    App icon 1024px
    Favicon pack
    Installer badge
    Email signature assets
    Social templates
    Letterhead template
    PowerPoint template
    Usage PDF